Wednesday, October 21, 2009

Stefan Sagmaister

Neenah Paper Poster (no year given)

If you don't read the blurb on the link above, this piece could effectively be interpreted any number of powerful and effective ways. It could be a political statement about the influence guns have in our local and national dialogue, or maybe a statement about the power of libelous or defamatory words to destroy. Even after reading the blurb, where one understands that it a play on the nature of the apostrophe, knocking off letters, in an art piece commissioned by a paper company, it is still incredibly attention grabbing, and a particularly witty, playful use of typography to paint a bigger picture.

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