American Airlines Corporate Identity (1967)
Vignelli has rightfully earned his place among a reserved list of great desiners. There's a simultaneous sence of cubism and minimalist in his designs above, an abstract way that presents function first, and form as the variable, to be shaped at the mercy of the central idea to be conveyed. New York's confusing subway system is here an easily read map of geometric simplicity--who cares if the liberties taken with geography portray Central Park as a perfect square. And notice Vignelli's love of angles, the way that the eagle's wing in the logo design mirror the jutting out of land in the bottom right of the subway map.
Vignelli has rightfully earned his place among a reserved list of great desiners. There's a simultaneous sence of cubism and minimalist in his designs above, an abstract way that presents function first, and form as the variable, to be shaped at the mercy of the central idea to be conveyed. New York's confusing subway system is here an easily read map of geometric simplicity--who cares if the liberties taken with geography portray Central Park as a perfect square. And notice Vignelli's love of angles, the way that the eagle's wing in the logo design mirror the jutting out of land in the bottom right of the subway map.
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